It happens to all
when going for a drive
we get distracted by marketing
Meant to make businesses thrive

They are seen when our eyes wander
when we are not looking ahead
They try to sell us goods
expecting us to believe what we just read.

Some are for public service
warning us to stay on track
to keep our lives together
giving us information we may lack

Others may be rather crude
selling things we dare not buy
for fear of a tarnished reputation
with messages so sly

I am interested in a message of hope
one that will take away my pain
not another gadget
to flush my money down the drain

There was one billboard I heard about
displayed back in ancient times
One that advertised love
through a man paying for his crimes

The odd thing about this ad
was he didn’t do anything wrong
But this marketing piece
seemed to sing a different song

The one on display was called a fake
for the whole world to see
shown on the side of the road
humiliated publicly

I still can’t help but think
there was something good about this guy
The one they called Jesus
With compassion in His eye

I hear he came for joy
and to set the captive free
a billboard painted in blood
a marketing piece meant for me.

-Landon DeCrastos

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